Entrepreneur, CEO and Lebanese Influencer with a passion to share…
Defining luxury is not an easy task. In effect, the very same definition of luxury changes with time. But today, in an era of high exposure and social media fame, is luxury truly what the media is telling us is a luxury? Not necessarily; because the true essence of luxury is not about how “famous”... Continue Reading →
(This article was originally developed for my company's website: The Luxury Makers I am sharing it here as it is my own work, with a few technical changes). Marketing a luxury brand is so different from marketing a brand that’s aimed towards the masses or the middle class in general. Luxury brands usually target people... Continue Reading →
-The article is adopted from The Luxury Makers with a twist. You can read it HERE- The luxury industry is definitely reigning supreme these days. Everyone in and around the marketing arena wants to be involved in luxury. Everyone wants to be working with luxury brands, regardless of whether the big ticket lies there or... Continue Reading →
