Entrepreneur, CEO and Lebanese Influencer with a passion to share…
I'm very sure businesses in the luxury industry always have backup plans for everything. But I'm not sure these plans actually cover semi-apocalyptic scenarios like the one we’re witnessing today with the COVID-19 outbreak that’s putting the whole world in a global lock down. As this is being written, the aviation sector all over the... Continue Reading →
During this self imposed quarantine we're living under the corona virus outbreak, entrepreneurs are particularly stressed out because most businesses are stalling as if frozen in time; while the business cycle doesn't really wait for anyone or anything. As an entrepreneur myself, I am trying to make the most out of this period by getting... Continue Reading →
Defining luxury is not an easy task. In effect, the very same definition of luxury changes with time. But today, in an era of high exposure and social media fame, is luxury truly what the media is telling us is a luxury? Not necessarily; because the true essence of luxury is not about how “famous”... Continue Reading →
(This article was originally developed for my company's website: The Luxury Makers I am sharing it here as it is my own work, with a few technical changes). Marketing a luxury brand is so different from marketing a brand that’s aimed towards the masses or the middle class in general. Luxury brands usually target people... Continue Reading →
I wrote this article while I was celebrating the 1 year mark for my company "The Luxury Makers" as it was almost breaking even at 12 months young!! In this article, I am sharing with you the most important business lessons I learned from my first year in business. These lessons helped me craft excellent... Continue Reading →
-The article is adopted from The Luxury Makers with a twist. You can read it HERE- The luxury industry is definitely reigning supreme these days. Everyone in and around the marketing arena wants to be involved in luxury. Everyone wants to be working with luxury brands, regardless of whether the big ticket lies there or... Continue Reading →
-The original article was published on my company's website and you can find it here: The Luxury Makers - If you know influencers, socialites and public figures, then you’ve definitely heard them complaining about some PR firms and the many PR mistakes they keep committing. Sometimes, these mistakes are minor and could pass for slight... Continue Reading →
