7 Traits of Horrible Bosses

-This post on Horrible Bosses was first written in 2017, but is still relevant today- I am not sure how many of you actually watched the movie “Horrible Bosses”, but in real life, these people do actually exist. They might be able to make it in any industry for a while, but they rarely last.... Continue Reading →

What’s a High Luxury Today

Defining luxury is not an easy task. In effect, the very same definition of luxury changes with time. But today, in an era of high exposure and social media fame, is luxury truly what the media is telling us is a luxury? Not necessarily; because the true essence of luxury is not about how “famous”... Continue Reading →

Learn The 5 Pillars of Luxury Marketing

(This article was originally developed for my company's website: The Luxury Makers I am sharing it here as it is my own work, with a few technical changes). Marketing a luxury brand is so different from marketing a brand that’s aimed towards the masses or the middle class in general. Luxury brands usually target people... Continue Reading →

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