What’s a High Luxury Today

Defining luxury is not an easy task. In effect, the very same definition of luxury changes with time. But today, in an era of high exposure and social media fame, is luxury truly what the media is telling us is a luxury? Not necessarily; because the true essence of luxury is not about how “famous”... Continue Reading →

Learn The 5 Pillars of Luxury Marketing

(This article was originally developed for my company's website: The Luxury Makers I am sharing it here as it is my own work, with a few technical changes). Marketing a luxury brand is so different from marketing a brand that’s aimed towards the masses or the middle class in general. Luxury brands usually target people... Continue Reading →

5 Makeup Practices I Totally Ditched in 2020

Our makeup routines, practices and looks are always evolving with time, trends and industry related technology. They also change and evolve with age, and with our growing awareness of products and best practices. Here are 5 makeup practices I personally ditched in 2020 to adopt others that are better suited to my age, skin health... Continue Reading →

Makeup Products You Don’t Need

Welcome to 2020 where every single industry is based on heavy consumerism and fast turnover, regardless of delivered value. The beauty industry is no different, as new products are launching every single day to the point we don't even get the time to derive any value from the already purchased products. Collaborations between international influencers... Continue Reading →

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