What’s a High Luxury Today

Defining luxury is not an easy task. In effect, the very same definition of luxury changes with time. But today, in an era of high exposure and social media fame, is luxury truly what the media is telling us is a luxury? Not necessarily; because the true essence of luxury is not about how “famous”... Continue Reading →

Learn The 5 Pillars of Luxury Marketing

(This article was originally developed for my company's website: The Luxury Makers I am sharing it here as it is my own work, with a few technical changes). Marketing a luxury brand is so different from marketing a brand that’s aimed towards the masses or the middle class in general. Luxury brands usually target people... Continue Reading →

How to Stay Motivated When Business is Difficult

The conversation with and between entrepreneurs about motivation is not new. New and seasoned entrepreneurs both know what the motivation struggle looks like; because, in reality, keeping our levels of motivation constantly high is not an easy job, especially in times when business is still in the development phase or simply slow. In this article,... Continue Reading →

Powered by WordPress.com.

Up ↑