Today, I went through my previous blog post “Winds of Change”, published back in 2014… And I realized that the winds of change are changing directions again… Last I imagined in my career as a freelance luxury consultant, former regional editor/director, and influencer/blogger; that the day will...

They are saying it’s the last year for burgundy! And I do not like the news! Fashion sources and insiders including myself know very well that the span of life of each color is usually three seasons if it’s a classic and a popular color. Burgundy then, which started...

I am giving all my readers and followers 10% automatic discounts on everything makeup, skincare, perfumes and beauty products purchased and delivered in Lebanon, including all brands!  But first… The story: Arab beauty bloggers and Lebanese beauty bloggers are taking social media by storm. What we know...

Middle East Influencers and Priorities We are living in an age where anyone with above 10 000 followers on any social media call themselves influencer. Well, good, because the definition of influencer is one topic I am leaving to another article. What I want to tackle here, is what “influencers”...